Project:
Mibrasa
Year:
2024-2026
Role
Strategic Insights, Creative Direction, Photo + Video Production
Over the past two years, I have acted as a creative partner for Mibrasa, a global leader in professional live fire cooking. I've helped Mibrasa grow both their professional and residential businesses in the United States.
Strategic Growth: Conducted consumer research and business strategy to refine market positioning and identify new revenue opportunities within the professional culinary sector and HNW residential market.
Social Ad Strategy: Developed and managed performance-driven social media campaigns, aligning creative assets with targeted audience segmentation to drive lead generation.
Content Creation: Produced a comprehensive suite of visual assets, including professional photography, UGC, and high-fidelity 3D renders to showcase the craftsmanship and technical precision of the Mibrasa range.



